STANDARD ONE: QUALITY OF SERVICE
STANDARD TWO: FULL DISCLOSURE
STANDARD THREE: FAIR AND REASONABLE
STANDARD FOUR: CONFIDENTIAL INFORMATION
STANDARD FIVE: ADVERTISING AND PROMOTIONAL
STANDARDS SIX: LAWS AND CONDUCT OF
STANDARD SEVEN: GOOD CITIZENSHIP
STANDARD EIGHT: RELATIONSHIPS: EMPLOYEE/EMPLOYER
STANDARD ONE: QUALITY OF SERVICE.
Quality of Service is an expectation and demand of all members.
A member's quality of service is an outgrowth of technical
competence, personal character, responsive and informative
communication; and appropriate care of property.
1. Technical competence is knowledge and the appropriate
skillful application of knowledge.
a) Knowledge is possessing an informed understanding of the
subject matter of a member's field of practice or employment,
based on education and experience.
Because technical competence is not static, continuing education,
both formal and informal, is necessary to maintain and improve
a member's knowledge and understanding.
b) Skillfulness is the appropriate application of knowledge.
It is the focusing of one's knowledge in the most effective
manner resulting in diligently and thoroughly completed services.
It includes the ability to recognize and acknowledge the need
to obtain additional qualified assistance and or expertise
2. Personal character is a quality which is demonstrated
through trustworthiness, truthfulness and professional conduct.
It demands full disclosure of all pertinent information, data
and records. It is manifested through providing services with
the highest degree of integrity.
3. Communication must be responsive, informative and accurate.
Communication includes, but is not limited to timely responses
to inquiries from others in an appropriate and needful manner;
keeping of appointments; complying with client and employer
requests for information; periodic updates to the client or
employer on project progress, and informing the client or
employer when deadlines will not be met.
4. A client's or employer's property entrusted to a member
creates a fiduciary relationship which means that detailed
and accurate records are kept and property is not commingled
or used personally.
STANDARD TWO: FULL DISCLOSURE.
Full disclosure of all pertinent information requires, without
reservation, disclosure to the client, employer or public,
all relevant information a member possess with regard to the
1. Full disclosure to the client/employer means disclosure
a) Conflicts of interests (including, but not limited to
such items as personal, financial, emotional, employment;
prior or current, or others.)
b) Lack of competence/experience.
2. Full disclosure to the public with whom the member has
business means disclosure of:
a) All pertinent project information (e.g., nature of project,
rights acquired and rights retained, project schedule, basis
b) All statutory and equitable rights available.
3. Full disclosure does not include privileged information,
except when required to do so by due process of law.
STANDARD THREE: FAIR AND REASONABLE
A member of the Association shall at all times charge fair
and reasonable fees commensurate with the service being provided
and fully disclose the amount of such fees prior to the time
the service is to be provided. At no time shall the member
accept remuneration from more than one party for services
rendered without full knowledge and written agreement of all
All fees charged for services shall be in accordance with
applicable statutory provisions and/or local established rules
A fee is fair and reasonable if it is one which can be justified
in the light of all pertinent circumstances, including the
factors mentioned herein.
1. The member should assure written contractual relationships
in all matters in order to avoid any misunderstanding and
to assure a better service to the member's client(s).
(a) The member, for the protection of all parties with whom
the member transacts business, should assure that all financial
obligations and commitments are in writing, prior to the beginning
of work, expressing the exact agreement of the parties; and
that copies of such agreements, at the time of execution are
placed in the hands of all parties to the agreement, and shall
be dealt with in accordance with the instructions of the parties
A member shall not receive directly or indirectly any rebate,
fee, commission, discount or any other benefit without the
full knowledge and prior written consent of all parties.
(b) The fiduciary relationship between the member and the
member's client requires full disclosure in all financial
matters between them and prohibits the acceptance by the member
of any hidden fees.
(c) No fee, reward, costs, commission, interest, rebate,
agency or forwarding allowance or other compensation whatsoever
related to professional employment maybe taken by the member
from anyone other than the client without full disclosure
to and the consent of the client and, where the member's fees
are being paid by someone other than the client(s), the consent
of such other person.
(d) The entering into an agreement with the client imposes
upon the member of the Association an obligation of rendering
a skilled and conscientious service. When the member is unable
to render such service alone, it is incumbent upon the member
to obtain assistance from another person having the appropriate
expertise and qualifications. The member should not engage,
recommend or suggest the use of services of any other organization
or business without prior disclosure to the client. The member
shall not accept any rebate or profit on expenditures, made
on behalf of the client without the client's written consent
and knowledge. A member must render a proper accounting to
the client with respect to direct or indirect costs relating
to additional services.
i. A member shall not provide service where the member's
level of expertise is not on a level that could be reasonable
required under the circumstances. Where services are required
in such areas and the member does not have the appropriate
level of expertise, such services should not be provided without
the aid of another person who is properly qualified in the
area of activity being contemplated.
ii. The member shall not recommend or suggest to a client
or a third party the use of services of any other organization
or business in which the member has a direct or indirect interest,
without disclosing such interest, in writing, at the time
of the recommendation or suggestion.
iii. The member must be alert to recognize his lack of competence
for a particular task and the disservice he would do his client
if he undertook that task. The member must either decline
to act or shall retain, consult or collaborate in that field,
or refer the client to an individual who is competent in that
2. A fair and reasonable fee will depend upon and reflect
such factors as;
(a) The time and effort required and spent;
(b) the difficulty and importance of the matter;
(c) the likelihood that the acceptance of the particular
employment will preclude other employment by the member;
(d) the fee customarily charged in the locality for similar
services by individuals with similar credentials;
(e) the amount involved and the results obtained;
(f) the time limitations imposed by the employer, client,
or by the circumstances;
(g) the nature and length of the professional relationship
with the client or employer;
(h) the experience, reputation, and ability of the member
performing the service;
(i) whether the fee is fixed or contingent;
(j) the informed consent of the client or employer to the
fee or employment agreement;
(k) fees authorized by statute or regulation;
(l) the member should not attempt to set fees for services
to be offered by suggesting or implying directly or indirectly,
that the level of fees being suggested is based on direction
from the Association, Institute, Society or Council to which
a Member also belongs;
(m) A member should be ready to explain the basis for his
charges (especially if the client is unsophisticated or uninformed
as to the proper basis and measurement for fees).
3. The member should avoid controversy with his client respecting
fees, Controversy and misunderstandings respecting fees and
financial matters bring the member's profession into disrepute.
He should give the client a fair estimate of fees and disbursements,
pointing out any uncertainties involved so that the client
may be able to make informed decisions.
4. Nothing herein shall be construed as prohibiting any gratuity,
gift, or similar item which may otherwise be permitted by
rules, regulations, or policies established by the member's
employer and/or client.
STANDARD FOUR: CONFIDENTIAL INFORMATION.
A member shall hold in strict confidence all information
provided in confidence by a client or person requesting confidentiality.
In addition to the member's fiduciary obligation to the client,
member shall at all times exercise loyalty to the interests
of the client with respect to confidential information and
shall not engage in any activity which could be reasonably
construed as contrary to the best interests of the client.
The members shall not use confidential information for personal
purposes or personal gain.
The member shall not disclose to a third party any confidential
or proprietary information concerning the client's business
or personal affairs unless the disclosure is required or compelled
by law or regulations. All obligations and duties of the member
to clients, firms and employers shall also apply to relationships
with former clients and former firms and employers. The member
shall act in a professional manner when, for whatever reason,
relationships are terminated between the member and clients.
1. The member has a duty to hold in strict confidence all
information acquired in the course of the professional relationship
concerning the business and affairs of the client, and the
member should not divulge any information unless he(she) is
expressly authorized by the member's client(s) or as required
by law, to do so.
2. The member owes the
duty of confidentiality to every client without exception, regardless
of whether he is continuing or casual client. The duty survives
the professional relationship and continues indefinitely after
the member has ceased to act for the client whether or not differences
may have arisen between them.
3. The member cannot render
effective professional service unless there is full and unreserved
communication between the member and his(her) client. At the
same time the client(s) must feel completely secure and he(she)
is entitled to process on the basis that, without any express
request or stipulation on his(her) part, matters disclosed to
or discussed with a member will be held confidential.
4. Disclosure by the member may also be permitted or required
in order to defend himself(herself) or the member's associates
or employees against any allegation of malpractice or misconduct,
or in legal proceedings to establish or collect the member's
fee, but only to the extent necessary for such purposes.
5. The relationship between the member and the member's client(s)
forbids that the member use any confidential information for
the benefit of himself(herself) or a third person or to the
disadvantage of the member's client(s).
STANDARD FIVE: ADVERTISING AND
Members shall only use those advertising and promotional
practices which fairly and accurately inform prospective clients
and the public of the member's services, qualifications, credentials,
and other relevant professional information.
1. Members shall use the Association's
logos, emblems, designations, and registered trademarks only in accordance with the Association's guidelines.
2. The International Webmasters Association's
name, designations (CM),
(CCW), (CWD), (CWA) and emblems are the sole property of the Association.
3. Without specific authorization, members
shall refrain from using the Association's logos, emblems, designations
or registered trademarks in a manner which could be construed
as representing the Association or acting or speaking on behalf
of the Association.
1. A member's advertising and promotional practices shall
fairly and accurately reflect the member's professional and
educational qualifications, experience, professional designation(s)
and areas of specialization.
2. Resumes and statement of qualification should only be
presented in a manner that is positive, factual and not misleading.
3. The SIWA designation may be used only by those members
upon whom it has been conferred by the Association.
4. All advertising and promotional practices shall be in
good taste and shall not offend or be contrary to the public
or the Association.
5. All advertising and promotional practices shall not create
unrealistic expectations in clients or the public.
STANDARDS SIX: LAWS AND CONDUCT
A member shall abide by all laws, rules, regulations, certification
and licensing requirements applicable to his or her profession.
All business or professional practices shall be in strict
accordance with all applicable laws, rules, professional standards,
and regulations governing the member's business, practice
Compliance with all laws, regulations, rules, certification
and licensing requirements shall also include the following:
1. In hiring or performing services members shall follow
non-discriminatory practices without regard to race, creed,
sex, national origin or other legally protected classes.
2. Members shall cooperate fully with the Association in
the enforcement of its rules and regulations.
STANDARD SEVEN: GOOD CITIZENSHIP.
Members shall conduct themselves in their daily lives in
a manner which looks beyond self or corporate interest to
the interest of others and society as a whole, not just the
avoidance of harm.
1. As a minimum members shall avoid conduct involving moral
turpitude, dishonesty, fraud or misrepresentation.
2. A member shall at all times conduct his or her business
and personal activities with knowledge of and in conformance
with the highest moral and ethical standards consistent with
membership in and the purposes of the International Webmasters
STANDARD EIGHT: RELATIONSHIPS:
EMPLOYEE/EMPLOYER CLIENT/FORMER CLIENT.
A member has a duty of loyalty and allegiance to his or her
client/employer so long as such does not result in the breach
of the Code of Ethics of the International Webmasters Association.
1. A member shall always act within the scope of his or her
2. Disclosure of confidential information obtained during
the course of his(her) employment may be controlled by employment
contracts, covenants not to compete as part of the sale of
a business and/or the subsequent publication of previously
confidential information. The member shall always use the
utmost discretion when disclosing previously confidential
information to a third person.
3. A member shall disclose all dual employment which may
cause a conflict with the member's primary employment or when
the member's employer requires such disclosure.